Donation trends in Japan①: Index (Giving Japan 2015 ) Reports

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Posted on June 07, 2016
by Giving Japan

The current donation and volunteer trends in Japan: Annual Survey Report by Giving Japan 2015

Giving Japan, published by Japan Fundraising Association, is a comprehensive annual report　that sheds light on donation and volunteer trends in Japan. This is a partial English translation of Giving Japan 2015 (Kifuhakusho 2015). 

Table of Contents

  1. Index
  2. 43.6% of people donated money and 24.6% of people donated goods. More than half make a donation a year.
  3. Four years from the Fukushima earthquake disaster – Donors remains as 40% and the total amount of donations was increased to ¥740,900 million.
  4. 47.1% of female, 40.3% of male make a donation. More than half of people aged 60 and over make a donation.
  5. Online donation increases slightly. “Hometown tax donation” and “Gifts with donation” are expected to see a future increase as more people showed an interest.
  6. “Sympathy to organization” and “Social contribution awareness” are particularly high with donors who make a donation of ¥50,000 or more.
  7. Important criteria for donors to consider when making a donation – “the use of monetary donation,” “the meaning/purpose of the activity,” etc. ranked high. Those two are viewed more important by donors who have an organization that they wish to support than those who don’t.
  8. Corporate donation is ¥698,600 million (2013 fiscal year) and 16.2% of all the corporations has reported as donation expenditures.
  9. Donations are certainly gaining its momentum.

Note: In analyzing characteristics of each category, we have decided to divide the category of organization and activity roughly into two types, and roughly to analyze tendency this time since otherwise under the classification at the time of survey as it would only describe categories that have many donors. They are “Category 1” that includes NPOs and various civic activities such as international cooperation/exchange, and emergency disaster relief, and “Category 2” that includes neighborhood council & association activities and religious activities.

category1&2

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